NEW LUCAS HUGH Collection AW 12/13

LUCAS HUGH FALLS FOR NEW YORK’S URBAN ENERGY

Highly-Anticipated Autumn-Winter 2012 season will set pulses racing Lucas Hugh, the high-fashion performance wear label, is pleased to announce that the Autumn/Winter 2012 season (AW12) is available for preview ahead of the in-store launch in September.

Inspired by New York’s twilight energy, the AW12 collection features the 3D images of the city’s nocturnal skyline, by renowned aerial photographer Jason Hawkes. The illuminated arresting architecture is brought into sharp relief projected against a dusky backdrop, capturing the vibrancy and dynamism of the city that never sleeps.

The sleek silhouettes and lightweight neoprene-look fabrics take their design cue from surf-wear, liberating yet supporting the physique for optimum performance and comfort. Leggings and running base layer tops in strong stretch, fleece-lined fabrics are ideal for colder weather, while staple basics such as t-shirts and tanks give the option of softer, lightweight layering.

Lucas Hugh reimagines athletic wear for the woman who loves high fashion, whilst meeting the demands of the modern wardrobe for versatility, practicality and functionality. The label’s look is edgy but sophisticated, balancing strong, clean masculine lines with sexy, feminine detailing. The collections combine a high fashion aesthetic with innovative, considered design – premised on "fashionable function" rather than "functional fashion" – and are produced using the latest hi-tech fabrics and manufacturing techniques.

Anjhe Mules, Creative Director of Lucas Hugh said: “For the Autumn-Winter collection I wanted to celebrate the pulse and spirit of New York – one of my favourite cities and a recent addition to Lucas Hugh’s international expansion. Each piece is named after, and a tribute to, some of the town’s landmarks such as The Highline base layer or the Lexington leggings.

The palette of darker urban colours is overlaid with contrasting matt and gloss finishes and animated physique-enhancing detailing such as holographic darts and light-reflective panels, which creates a bold and streamlined look.

Each piece in the range is also designed to effortlessly cross over from work out wear into day or evening wear – swapping trainers for heels – meeting increasing customer demand for multifunctional investment pieces which work across all aspects of the city-dwelling lifestyle.”This is the highly-anticipated third season for the label, which counts athletes, celebrities and the fashion pack alike amongst its ever-growing fan base.
Launched online in the summer of 2010, Lucas Hugh’s inaugural collection was snapped up by Net-a-Porter, the world's premier online luxury fashion retailer, and iconic fashion store, Browns Focus in London. The SS12 collection has already seized the attention of domestic and international buyers alike - propelling Lucas Hugh to the top of the fashion consegnetti's 'brands to watch' list - and also sees the label's expansion into new geographies, including the US.