Swiss luxury watch manufacturer IWC Schaffhausen opened its first US Flagship Boutique in New York City – the largest of its kind worldwide. Founded in 1868 by Florentine Ariosto Jones – an American entrepreneur who aimed to combine Swiss watch making with the demand for luxury watches in the United States – IWC continues the company’s rich tradition at 535 Madison Avenue, returning to its roots in the heart of Manhattan’s luxury district. The Grand Opening of the company’s new milestone will be celebrated with an exclusive, star-studded event on April 25th.
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