The Body Shop has announced the launch of a new beauty movement, Beauty With Heart. The new initiative will feature as a new store experience called Pulse, as well as through the support of activist and model Lily Cole (pictured here), the first global brand advocate for The Body Shop. Beauty With Heart will be rolling out in the UK from 3 May, with global roll out to follow from 1 May onwards.
Lily Cole commented: “I have long been an advocate of the potential of using business and consumer power to cause positive change. The Body Shop takes a responsible attitude to people and the environment, and it feels amazing to be supporting a brand who are pioneers in that way of working.”
www.thebodyshop.co.uk
Source: Diary Directory
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