As part of this season’s activity, Vodafone’s innovation team worked in partnership with acclaimed British Designer Richard Nicoll to develop an exclusive re-charging tote bag. The cutting edge accessory fuses technology with catwalk style and means fashion-conscious mobile phone users need never worry about their smartphone or tablet running out of power when they are out and about. The tote bag was shown for the first time today during Richard Nicoll’s Autumn/Winter 2012 presentation.
Attendees of the RN show were also able to gain an exclusive Behind The Scenes look into Richard Nicoll’s creative process by blipping the Modern Times Logo on the reverse of their invitation.
By blipping their show invite with their smartphones guests were directed to a short film showing the designer in his Shoreditch studio talking through the inspiration behind his collection.
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