MARNI.COM AND ANTICAMERA

MARNI.COM ANNOUNCES THE OPENING OF THE ONLINE STORE
IN NEW MARKETS AND THE NEW ISSUE OF ANTICAMERA










MARNI, the eclectic line of clothing and accessories designed by Consuelo Castiglioni, announces the opening, on 14th December, 2011, of the online store in Russia, UAE, Oman and Bahrain of its website marni.com. The site includes both e-commerce and corporate aspects, giving Marni enthusiasts the chance to become better acquainted with the brand by illustrating both the company’s news and history with the aim of offering visitors a more in-depth experience.

SHOPPING Provides detailed information on the product and includes the area SHOP BY MOOD, which focuses on the most interesting looks of the collections. Dedicated exclusively to online customers, this special area proposes different ‘total look’ combinations that can be adapted to suit individual styles. The MARNI Virtual Store Powered by YOOX Group presents the MARNI Women’s and Men’s collections, Resort, Children and MARNI EDITION, as well as the products relating to special projects. Marni.com has its own high-tech search engine to allow customers to find information quickly and easily, as well as effective navigation and immediate checkout.







EXPERIENCE Carolina Castiglioni, director of MARNI’s special projects and marni.com, communicates directly through the website, in the sections WAFFLING and ANTICAMERA.
WAFFLING, the blog run by Carolina and the Marni laboratory Marni_Lab, narrates the MARNI world as seen from the inside.
ANTICAMERA is MARNI’s quarterly online magazine, which is directed by Carolina Castiglioni and created together with Marni_Lab, and features the collaboration of emerging or established artists.








MARNI.COM is optimized for iPhone, iPad and Android Smartphones. MARNI enthusiasts can purchase their favourite items with just one click at http://www.marni.com/


ANTICAMERA 1 - THE NEW ISSUE








On December 14th, 2011 a new issue of Marni’s online, quarterly magazine, ANTICAMERA, will be available.
This second issue pays tribute to the Turinese artist, Carol Rama; to her work and her tenacity with which this painter has always devoted herself for the sake of art.
Marni’s choices of artists, with whom to collaborate in the interest of ANTICAMERA 1, are: the painter, Valerio Berruti, and the sculptor, Christiane Beer, both of whom share an affinity with Carol Rama; that of complete identification between life and art as well as of an implacable determination to proceed with their own artistic choices.

ANTICAMERA 1 is divided into three chapters: one dedicated to Valerio Berruti, one to Christiane Beer and one to Marni_Lab, Marni’s internal laboratory. Photo features on the artists are by the photographer, Paolo Leone.