Louis Vuitton has launched a new digital platform that will give an insight into the many dimensions of the fashion house. Via the new site, visitors can explore five main sections, including NEW, NOW, Louis Vuitton's exclusive online magazine, which will be constantly updated with news and features. The entire content, which includes articles and angles about the House alongside interviews with international personalities who are friends of Louis Vuitton, can be viewed in full-screen format, while internet innovators recommend favourite destinations on the web in a section entitled "Digital Discoveries". The JOURNEYS section offers corporate content, from history to craftsmanship, artistic collaborations to store architecture. Users can click on a chequerboard of images to access each item of interest. COLLECTIONS presents the entire product range in a new way and offers multiple search possibilities - category, line, colour or collection – as well as fact sheets and images for each product. The STORES section provides comprehensive information on Louis Vuitton stores worldwide, including – in addition to directions and opening hours – details of the services and product lines offered by each store, as well as news of upcoming events. The final section, MY LV, is the visitor's personalised space, through which he or she can access favourite content, including bookmarked news and wish lists, and information on past purchases.
http://www.louisvuitton.com/
Source: Diary directory.
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