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Tuesday, 25 October 2011

IRIS APFEL PERSONAL COLLECTION now avaibile at www.yoox.com

IRIS APFEL FOR




In 2005, Iris Apfel, a youthful octogenarian dubbed “one of America’s quintessential style-makers,” was celebrated with a retrospective exhibition at the Metropolitan Museum of Art.
It’s remarkable how today, someone so devoted to ignoring trends could find herself simultaneously solicited by a mass market television retailer, posing for a hip cosmetic brand’s advertising campaign and coming up with a treasure trove of costume jewellery for the world’s incontestable pioneer of fashion's digital marketplace: http://www.yoox.com/














http://www.thenewyooxer.yoox.com/eng/index.php/post/10064/








A rare bird” noted for her shamelessly powerful mix of high and low, Haute Couture elegance with flea market chic, Iris is not only an icon of great New York style. She’s a recycler. Her well-educated eye, in evidence during her long and distinguished career as an interior designer and co-founder (with her husband, Carl) of Old World Weavers, Iris has been featured in the New York Times already six times this year by fashion and society’s beloved street style photographer, Bill Cunningham.

Iris may be small, but her jewellery is big. With enormous confidence and stage presence, she wears; the jewels do not wear her. The time-honoured rule of dressing well, to take off one piece of jewellery before leaving the house, does not apply here. For Iris, more is more.



Product is divided into three, distinct categories:

COLLECTION / A newly-designed ready-to-wear jewelry COLLECTION made from sustainable materials retailing

LIMITED EDITION / An exclusive, high-end selection of jewelry, also newly-designed available in LIMITED EDITIONs ranging from two to six units per design with retail prices ranging from

PERSONAL / Unique pieces from Iris Apfel’s PERSONAL collection acquired and worn with love over the years.

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