CAMPARI UNVEILS ITS 2012 CALENDAR

CAMPARI UNVEILS ITS 2012 CALENDAR

Milla Jovovich and Campari present ‘It’s the end of the world, baby’
Milan, Italy – Thursday 27th October 2011 – Today Campari officially released the 2012 Campari Calendar images to the world. At an exclusive event held in Milan, Calendar star and international supermodel Milla Jovovich toasted the 2012 Calendar with its photographer Dimitri Daniloff and the CEO of Gruppo Campari, Bob Kunze-Concewitz.

Entitled It’s the end of the world, baby!, this year’s Campari Calendar takes its inspiration from the buzz around the prediction that, according to the ancient Mayan culture, the world as we know will end on 21st December 2012 and enter a transformative period. Campari takes a positive look at intriguing theories, and presents them visually in a series of powerful, awe inspiring photos starring Hollywood actress and supermodel, Milla Jovovich.

The event was held at Visionnaire Design Gallery, which was transformed for the occasion into a spectacular Campari bar.