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Thursday, 23 June 2011
DOLCE&GABBANA AND SWIDE PRESENTS......... FLORRIE
Swide presents a short collaborative film for 'I Took A Little Something' by Florrie, directed by Justin Wu. Paris based fashion photographer and filmmaker, Justin Wu, was born and raised in Toronto, Canada, and now divides his time between Paris, New York and London. Starting out as an exhibited fine‐art photographer, Justin continually experiments with different media and currently focuses on developing short fashion films globally. Famous for his light hearted fashion week lip‐dub videos, he brings joy and a breath of fresh air to the industry. Florrie is a 22 year old drummer, singer, songwriter and guitarist from the UK. A completely new type of independent artist, Florrie releases via her own label, despite offers from major labels in the UK and USA, in order to maintain complete creative control over her music and build her fanbase. ‘I Took A Little Something’ is taken from her second EP ‘Experiments’ which is released on 14th June. A fantastically diverse line‐up of brilliant tracks ranging from thrillingly full‐on electropop through to beautiful dreamy French disco‐pop, the EP underlines that Florrie is one of the most talented, exciting and imaginative young British artists at work right now. The Guardian has already said the EP contains some ‘sparkling pop moments’. Florrie’s earlier releases have gone down a storm with music blogs and influential music titles such as Pitchfork, NME and The Fader as well as online fashion sources like Vogue UK, Vogue Italy and Vogue Turkey. All looks in the video are Dolce&Gabbana. The video is shot in Paris and our special thank you goes to Maison Baccarat & Pierre Herme for letting us use their locations in the video. For more information, you can check our welcoming tab dedicated to Florrie on Dolce&Gabbana Facebook or contact info@swide.com for your questions.
Photography, text and video all by Swide and Dolce&Gabbana....
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