Jil Sander expands jilsandernavy.com and its online store

http://www.jilsandernavy.com/

The Jil Sander Group is further strengthening its online and social media presence by taking jilsandernavy.com to an interactive level and by re-designing the online store to enhance the luxurious yet modern lifestyle world of Jil Sander to the World Wide Web.

For the new Jil Sander Navy collection a website with a unique visual experience was created. Jil Sander
worked together with digital artist Raphaël Rozendaal who construed the colorful joy and pure dynamic
which is significant for Jil Sander Navy.  To intensify an interactive discourse and closer relations to the Jil Sander audience, collection items, information and images can be shared through Facebook and Twitter.

A vivid and flexible “diary” section was created as a way of communication to share ideas and values as
well as to feature background stories on the collection. The diary opens with the posts of two personalities
that were “companions” of Jil Sander Navy from the very beginning: the before mentioned digital artist
Raphaël Rozendaal and Parisian fashion blogger Garance Doré with her very personal and spontaneous
take on Navy.

The Jil Sander Navy looks featured in the collection gallery are directly linked to the brand’s online store.

To improve the usability and shopping experience the re-designed e-commerce site operates with a more
flexible and convenient interface that allows an easy navigation within the different collections. The online
store reflects the pure and elegant style of the brand and endorse an entirely new shopping and
communication behaviour. A complete solution including a flexible technological platform, global logistics
and premium customer care.

The Jil Sander online store, powered by YOOX Group, is localized in four languages – English, German,
Italian and Japanese – and delivers to 30 countries. It is the global internet flagship store offering the
complete product range of the Jil Sander world.

http://www.jilsandernavy.com/


Watch out for my blog on the Jil Sander Navy SS 11 collection....