A COLOURFUL SUMMER AT H&M HOME

During the warm days of summer, the focus at H&M Home is on outdoor living. Here you’ll find everything for the ultimate picnic and days at the beach.


Picnic blankets, cooler bags and fleece blankets in vibrant flower prints and pink, orange and green stripes create a light feeling of summer. For a more subtle style, these products are also available in raw linen with utility prints, nautical graphics or black. Trays, plates, bowls and cups come in florals or black and white graphics. Beach towels are a blaze of pattern and colour, from intense paisleys and oversized florals to multi-coloured stripes and tropical black and white prints. There are also bold colours on graphic beach bags too, and strong-coloured beach cushions. All of these items work just as well indoors too, meaning it’s always high summer at home, whatever the weather.

“In high summer much of your living is outdoors. We long to live, eat and bathe under blue skies. This summer’s key pieces are picnic blankets and cooler bags for a really fashionable picnic, and beach towels will suit every taste,” says Evelina Kravaev Söderberg, H&M Home’s head of design.

CONCEPT: An accessible, inspirational range of fashionable textiles for the home, all at a great price.

COLOURS: Pink, orange and green, raw linen, sailor and turquoise blue, black and white.

KEY TRENDS: Bold and brilliant outdoor living for a picnic or the beach, with hot colours and vibrant stripes to reflect the intensity of the sun, or a more understated summer style with cool black and white graphics, raw linen and a nautical influence.

FABRICS AND MATERIALS: Cotton, linen, fleece, plastic


Check out the range in-store or alernatively visit http://www.hm.com/