KIRK ORIGINALS UNVEIL CENTRAL LONDON FLAGSHIP STORE

December 2010 – Leading global eyewear brand Kirk Originals, celebrates the opening of its central London flagship store this December 2010. Located on Conduit Street, one of London’s finest shopping destinations, the new flagship store aims to provide a fun, fashion-focussed experience for clients stemming from over 20 years of passionate eyewear design.

An eyewear store like no other, the flagship features a devoted ground floor of glasses and sunglasses with full eye examinations and fittings available in the basement. Breaking away from traditional style opticians, the store ambiance will be stylish and contemporary taking inspiration from the latest KINETIC and KINETIC SOLAIRE collections with huge in-store projections that play on the notion of vision and illusion. Continuing the theme of ‘eyes’, the front window display will be a stunning showcase of blinking ‘lenticular’ eyes that change as shoppers pass in front of the store.

The only place in the world where consumers can find the full Kirk Originals collection, each frame has been given its very own environment and displayed like a precious work of art enticing consumers to pick up and try on at their leisure. The store will also be stocking a selection of exciting independent eyewear brands entirely exclusive to the UK, these will include The Leisure Society, a brand new collection designed by Californian designer Shane Baum and Undostrial, a superbly colourful metallic range from Paris.


New to the Kirk Originals flagship store concept, the basement will feature a dedicated optician’s area for in-store eye examinations and prescription fittings by appointment. A first for Kirk Originals, the in-store optician will take time and care to ensure not only a thorough vision and health check but they will be on hand for sound medical advice and guidance.




A team of knowledgeable Kirk Originals staff will offer a truly unique service to help clients find the perfect pair of glasses. By taking them on a journey into the world of Kirk Originals with a variety of styles and shapes, even the most discerning fashionista will find a style to delight.



Jason Kirk, MD of Kirk Originals comments “We are extremely proud and exited about the new Kirk Originals flagship store. We wanted to create a fashion store that excites the shopper, provides a unique experience and ensures they leave with a pair of Kirk Originals glasses that makes them look and feel fabulous.“

Celebrity fans include Elton John, Oasis, U2, Samuel L. Jackson, Julia Roberts, Vic Reeves to name a few.
 
 
Check out the Full Collection available in-store at the Flagship store on Conduit Street, London, W1 or alternatively visit http://www.kirkoriginals.com/