Grand Opening yoox.com in China: Naomi Campbell and Fashion For Relief celebrate the launch of yoox.cn
To celebrate the launch of yoox.cn in China, yoox.com , Naomi Campbell and Fashion For Relief have teamed up with some of the biggest names in the fashion world to create a capsule collection of t-shirts celebrating ‘The Middle Kingdom’, with proceeds going to Fashion For Relief’s work with international charities.
6 T shirts – 6 designers – 1 theme – China: internationally renowned brands and Chinese designers 3.1 Phillip Lim, Dolce & Gabbana, Masha Ma, Moschino, Qiu Hao and Fashion For Relief put their creativity to work, creating 6 unique, one-off designs for a special T-shirt collection sold exclusively on yoox.com.
To celebrate this stylish initiative fashion addicts world-wide can enjoy an exclusive photo- shoot and video interview with Naomi Campbell, as well as pick up insider fashion tips from the Supermodel thanks to Naomi’s Star Dream Box.
Founded by Naomi Campbell in 2005, Fashion For Relief aims to mobilize the fashion industry in support of humanitarian causes, organizing events involving international stars around the world and raising millions of dollars for trusted charities to help people in need.
Since its conception, Fashion For Relief has presented events in New York, London, Cannes, Moscow, Mumbai and Dar Es Salaam, and has raised millions of dollars for various causes and aided people in need around the globe.
Naomi Campbell “I think China is absolutely one of the world's creative hot spots now...many people in fashion are running to China. Fashion For Relief wanted to do something that stays in China, for the kids in China. That is the most important thing.”
The 6 special edition tees are available exclusively on yoox.com and yoox.cn while stocks last.
http://yoox.com/project/fashionforrelief
