Rihanna, and global athletic brand PUMA, showed the fashion community the Spring/Summer 2017 FENTY PUMA by Rihanna Collection. The collection, available at retail next spring, takes inspiration from 18th century France during the time period of Louis XVI and fuses it with a street style vibe. In front of an intimate audience in the beautiful salons of Hotel Saloman de Rothschild and worldwide via the TIDAL X: RIHANNA livestream, guests and fans took in the exquisiteness and the edge of FENTY PUMA by Rihanna. Fresh, sporty, and ethereal, the FENTY PUMA by RIHANNA Spring/Summer 2017 is sure to shake up the fashion community once again.
“I am really excited about this collection as its very fun and light. Showing in Paris was the perfect backdrop as I pulled a lot of inspiration from France, Marie Antoinette and The Palace of Versailles specifically,” said Creative Director Rihanna. “Mixing athletic wear with regal touches was a challenge and I hope everyone loves the results. I cannot wait to wear this collection.”
Accessories bring out the feminine yet masculine juxtaposition of the 18th century with the Lace Mesh PUMA Cat Choker, the Bow Bag and the Lace Roll down bag (with a unique neck choker). The everyday baseball cap is no more as the FENTY PUMA by Rihanna hats feature engineered mesh, sneaker lace accents, PUMA cat lace masks, satin bandanas and oversized visors.
The collection wouldn’t be complete without shoes. Rihanna updates the iconic FENTY Sneaker Heel from Autumn Winter ‘16 with three new styles including a Slingback Sneaker Heel that artistically and practically uses PUMA’s signature formstripe as the strap. New shoes such as the Bow Sneaker express a fusion of sport and fashion. The Slide returns in two new executions: in Jelly and with a bow. Finally, Rihanna brings aggressive, new sneaker boots to round out the footwear range.
FENTY’s signature branding and design elements are consistent with the creative director’s first collection. From lucky number 13 to the piercing zipper puller, Rihanna’s branding vision stays true.
The Spring/Summer 2017 presentation was styled by Tom Van Dorpe of Management + Artists. Makeup provided by SEPHORA, led by SEPHORA PRO Myiesha Sewell. Hair styled and sponsored by Oribe Hair Care, led by Yusef Williams of Factory Downtown. Nail design and execution by Young Nails. Jewellery by Lynn Ban. Champagne for the evening was elegantly presented by Champagne Armand de Brignac from rare, jeroboam bottles.
In addition to the fashion community in Paris, the world had the pleasure of sitting front row of the presentation via the global music and entertainment platform, Tidal.