Monday, 17 October 2016

FARAH Launch Hopsack Capsule Collection




Throughout the 70’s, 80’s and 90’s Farah was notorious for its original hopsack slack.  Slim cut and sharply tailored the trouser was unlike anything available at the time.  With its now famous ‘F’ tab giving the wearer instant status, the Farah slack was a must have garment for the style tribes of British youth; most notably the 1980’s casual’s trouser of choice; worn on the terraces across the country.

 

Now, with the launch of a new contemporary hopsack collection; featuring not only the classic trouser, but a range of shirts, jackets and blazers; Farah re-imagines their signature fabric for a new generation of men to create their own unique take on an icon.

Classic outerwear styles are updated through modern fit and subtle detailing. The Lake blazer is offered in a classic navy colourway; the addition of laid on pockets gives the piece a smart/casual feel with the option to pair with the matching Denby trouser to create a suit.  The Wardour Trucker Jacket is Farah’s take on a classic style with welt pockets on the yoke, side pocket entry and extended collar tab fastening.

 

The Hopsack capsule collection sees Farah nod to its original slack with the new Denby trouser; creating a modern take on a classic piece. Providing an update on a wardrobe staple is the Kinch Zip through shirt; with a dropped hem, extended collar tab and aluminium finish zip.

Farah has teamed up with the creative team at The Rigout to shoot images that capture the spirit of the subcultures that wore Farah’s original hopsack trousers as a mark of membership and belonging in the 70’s and 80’s. 

 

Art direction by Glen Kitson, styled by Daisy Dean, photography by Dean Martindale.

 

Available this November from www.farah.co.uk, prices range from £65 to £135.

No comments:

Post a Comment

Would be great to here your views on this post