London’s distinctive shopping, dining and lifestyle destination Seven Dials welcomes exclusive sunglasses brand Tens to 10 Earlham Street with its debut store.
Founded in 2014 by a group of friends from the Scottish Highlands and backed by world- renowned entrepreneur and Virgin founder, Sir Richard Branson, Tens burst onto the scene through a series of crowd-funding promotions and attracted a cult-like social media following driven by a slick digital and photography campaign.
Starting from £60 with 11 unisex styles, each pair boasts Instagram-style filter lenses that transforms the wearers view into a vivid experience of clarity and colour. Styles include timeless cat-eye, distinctive rainbow bridge and classic retro frames in oystershell, candyfloss and classic black with gold detailing. Joining a solid line-up of fashion and lifestyle offerings, Tens sits alongside brands including Ron Dorff, Natural Selection, Serge DeNimes, Farah, Larsson and Jennings and B1866.
With seven atmospheric streets that link Covent Garden to Soho, Seven Dials is packed with independent stores, international fashion labels, heritage brands, beauty salons, men’s grooming specialists, traditional pubs, cool cocktail bars, cafés, restaurants, theatres and boutique hotels; historic Seven Dials caters for the modern discerning shopper.