CIMONE LAUNCHES E-COMMERCE STORE
To kickstart its sales strategy, CIMONE has launched its e-commerce store, featuring select pieces from the autumn/winter 2016 debut collection. With a healthy stable of private clients, the brand aims to reinvest revenue back into the brand for its upcoming spring/summer 2017 range, which will be shown in a catwalk show over London Fashion Week in September.
CIMONE was founded by designer and creative director, Carli Pearson who worked for seven years at Stella McCartney, was Design Director at Alexander Wang, was Head of Show Collection at Pucci, and most recently was Head of Womenswear at McQ, Alexander McQueen. She has also consulted for global brands including Temperley, Jaeger, Equipment, Iris & Ink, and Orlebar Brown.
The autumn/winter 2016 collection sees a cacophony of exaggerated proportions and graphic lines thrown off kilter by rich brocades in unexpected shapes. Designs are refabricated and layered to be worn alone or ensemble. Glossy smoked rubber is twinned with textured canvassing, layered to resemble a photographic negative that highlights construction. Heavily worked embroidery is hand-laced from laser cut leather with a nod to the Samurai armour.
Retail prices range between £300 and £2,000.