David Beckham becomes Biotherm Homme's first global ambassador
Dedicated to breaking new skincare ground, Biotherm Homme is delighted to announce that David Beckham will become the brand's first global ambassador. The superstar who broke masculinity's unwritten codes is the ideal partner for Biotherm Homme which focusses on constantly innovating to make grooming the easy part of a man's day.
Advocating a new vision of masculinity, the campaign plays on a modern man's duplicity; he can be tough and sophisticated; cool and powerful; a family man, a man's man and one of the sexiest men alive. “I’m excited to be working with Biotherm Homme,” said David Beckham. “I’ve been thinking about developing a skincare range for a long time and it wasn’t until I started speaking with Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labour very soon.”
Biotherm Homme is owned by L’Oréal and is one of 18 brands across the L’Oréal Luxe portfolio. UK based customers can experience the brand at Duty Free counters at airports throughout the country.