Taking freshness to the next level, HUGO unleashed HUGO MAN/ WOMAN EXTREME – two new intensely uplifting and invigorating counterparts.
The vibrant print campaign shot by dynamic and renowned fashion and beauty photographer Benjamin Lennox brings to life the power of an added boost of freshness.
Adrien Sahores returns to star in the HUGO MAN EXTREME campaign, which captures his unmistakable confidence and charisma enhanced by the boost of freshness HUGO EXTREME gives him.
Freja Beha Erichsen resumes her role as the face of HUGO WOMAN EXTREME, exuding confidence, femininity and genuine self-assurance.
These are signature fragrances for original thinkers and doers, believing that rules and conventions are made to be challenged and personal potential should be explored to the extreme....they live life on their own terms.
Film Director: Ryan Hope
Music by Peaches
Shop the fragrance: http://www.fragrances.hugoboss.com