FENDI presents a new collaboration with Coeur de Pirate, the stage name of French-Canadian singer-songwriter Béatrice Martin’s, to celebrate the launch of the EyeShine Spring/Summer 2016 collection.
The Fendi EyeShine eyewear collection is a tribute to sunlight and its irresistible power of attraction. It draws on the origin myths of the Sun, with EyeShine sunglasses are a sacred cult object and Coeur de Pirate as an astral priestess.
The bright light of the rising sun is amplified in the mirrored sunglasses, while suddenly multiple versions of Coeur de Pirate appear around her in hypnotic reflections. The singer celebrates this divine moment by ritualistically painting her face with gold, as an homage both to the immortal sunshine and to the luminescence of the EyeShine collection.