Monday, 18 April 2016

EXCLUSIVE NEW COLLABORATION: G-SHOCK X MARCELO BURLON COUNTY OF MILAN





G-SHOCK X MARCELO BURLON COUNTY OF MILAN


G-SHOCK and Marcelo Burlon County of Milan join forces again to produce a new collaboration model, this time on a global scale: a special limited edition of the bestselling GA-100.

Famous G-SHOCK continues to evolve and draw new aesthetic boundaries inspired by the creative talent of Marcelo Burlon, with whom a strong partnership started already back in 2014.

“It’s a pleasure to work with a brand like G-SHOCK. We are both committed to ongoing creative research that celebrates today’s world but goes beyond the traditional canons. We are particularly happy to present it here, in County of Milan’s general headquarters”, says County Of Milan creative director Marcelo Burlon. 

The Black&Grey texture 3D snake-print creates a “seamless” look, providing an outstanding graphic continuity between the case and its watch. This is a very iconic print to Marcelo Burlon’s home country, Argentina, combined with his streetwear spirit.

Both the belt and the case are made of an extremely strong and resistable fabric, making this watch ideal for its technical and stylistic requirements.
Ultra-shock resistance and all the features of the G-SHOCK technologies are still there: a full auto LED display, the snooze function, an automatic calendar and a battery that lasts at least two years, to mention only a few.

“Our partnership with Marcelo Burlon underlines our watches’ unique style. We’re happy to work once again with an artist who expresses our innovative spirit by reinterpreting our shared philosophy and renewing our strong link with the dynamic world of fashion”, declares Casio Italia President Yusuke Suzuki.

The collaboration model, GA-100MRB-1AER, will be released on 1 May in selected G-SHOCK and COUNTY OF MILAN stores at a price of 199 €.


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