Wednesday, 16 March 2016

WeSC SS 16 collection





WeSC continues to focus on premium streetwear, with emphasis on details.
WeSC has long been characterised by playful expression and strong graphic elements inspired by the skateboarding culture. Last year, the brand developed a more mature expression with additional focus on the materials, fit and details. The SS16 collection is influenced by Japanese high-end streetwear consisting of reversible garments, distinctive designs and sturdy materials.

With this collection WeSC take additional steps to manage its legacy of the skate
boarding culture, but with a quality look that lives up to the requirements of today’s discerning customers. The collection is inspired by Japanese high-end streetwear and contains refined details with influences from the world of sports. Stylish basic garments have been given a modern look with new types of designs and graphic designs from both nature and space.

For SS16 we have updated our denim program and focused a lot on our graphics as well as finding new, unconventional methods to apply them on the garments. With the help of new weaving techniques, our graphics were integrated into the garments instead of being printed straight on. The oversized sweatshirts and variations of bomber jackets feels particularly interesting. Materials are more hearty and seasonal colors go against
the earthy tones of olive contrasted with light khaki. Accent colors are brick orange and yellow while the white, blue, heather grey and black are in the basic garments, says designer Mattias Sahlin.

To develop a new denim and chino program we have chosen to hire Rasmus Wingårdh as a designer. The garments have a subtle idiom which are focused on high-quality materials, unconventional weaving techniques and new washes.

When it comes to the jeans collection we have focused on creating a broad spectrum of fittings and different washes. As WeSC has been in a stage of change, it has felt important to build a program that symbolizes what WeSC stands for today, says Rasmus Wingårdh.

For the Fall/Winter 2015 the product range has also been expanded with an underwear collection. Jonas Furusten and Anna Berg from Textile Trading was commissioned to ensure a good fit and high quality collection. The underwear is made up of 180 grams of cotton, microfiber elastic and reactive prints which together, means that they retain their color and shape over time.

The Spring/Summer 2016 collection will be available online at www.wesc.com and in selected stores from January, 2016.

No comments:

Post a Comment

Would be great to here your views on this post