On March 6th, 2016 Finland based brand Marimekko
presented its Autumn / Winter 2016-17 collection
“This collection is an ode to originality and empowered women. Marimekko is about appreciating imperfection and personality – being true to oneself. The design team was fascinated by the surrealists’ investigation of the space between fantasy and reality, and how this dialogue can be combined with Marimekko’s inclusive and functionalistic design approach.
Founded in 1951, Marimekko is one of the first true lifestyle brands in the world. Here fashion and design has always been closely connected, and I think this approach is increasingly topical in today’s world.
We are proud of our heritage and the fact that Marimekko has played a significant part in the formation of Finnish design thinking.”
Anna Teurnell, Creative Director