Thursday, 4 February 2016

Marks & Spencer collaborates with style icon Alexa Chung




Archive by Alexa brings together a modern icon of British style Alexa Chung, and a long standing icon of the British high street, Marks & Spencer.

 

This is a unique approach to a collaboration. Using the rich and extensive Marks & Spencer Company Archive in Leeds*, Alexa and the M&S design team have embarked on a journey of rediscovery.

 

This project is the first of the ‘M&S &’ series**. A sequence of unique, exclusive collections in collaboration with some of today’s most exciting designers, brands & fashion icons.

 

The 31 piece womenswear collection has been carefully curated and handpicked by Alexa and the M&S design team. Bringing archive pieces back to life for 2016 using Alexa’s unique approach to style. Through introducing modern fabrications and an updated colour palette, a contemporary womenswear collection is defined with a heritage sensibility. The supporting campaign will launch in April with Alexa herself taking creative ownership of the mood and direction.

 

Alexa Chung comments;

 

“I have always had an affection for Marks & Spencer. I am thrilled to be part of this special and unique project. There was something very touching about looking back through the British fashion and social history for which M&S is synonymous”.

 

Steve Rowe, Executive Director of General Merchandise at Marks & Spencer comments;

 

“It was a hugely insightful experience allowing Alexa full access to our Company Archive. Marks & Spencer’s history is vast and quality design has always been paramount; therefore using our expertise and classic designs and Alexa’s unique eye and approach to style, our collaboration was born. A new womenswear collection, curated by Alexa, with heritage firmly at its heart”.






The 31 piece collection will debut in April 2016 and will be available in selected stores and online at www.marksandspencer.com.

 

Customers can register their interest at www.marksandspencer.com/alexachung to receive further information and updates about the collaboration prior to the launch.

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