Advertising Campaign: Z ZEGNA Spring/Summer 16
“Be Your Own Style 24:7”
With the right mix of hybrid sport metropolitan attitude and sophisticated urban tailoring, Z ZEGNA’s new multimedia SS16 advertising campaign portrays an inspired breeze of freedom that stems from the tendency to break the rules. The video is available in multiple formats, including 15”, 30” e 45”.
True to its trademark “Be Your Own Style” philosophy, the polished color combinations, innovative Techmerino wardrobe and stylish yet sporty attitude combine to emphasize a single, poignant message: “Stand Out From the Crowd”.
The campaign, inspired by the cosmopolitan atmosphere of Barcelona, leverages playful visuals to highlight the lightness and versatility that are pillars of the entire collection. A sensation of weightless freedom is epitomized by the contemporary aesthetic of the Z ZEGNA man as he takes in the vitality of the city, while distinguishing himself from the masses with a sense of moving curiosity.
In the SS16 campaign, as in the collection itself, the metaphorical combination of wind, water and waves harmoniously collide with the “Wall Street” attitude to form a perfect conduit for the brand’s City-to-Surf state of mind, once again bridging the gap between work and leisure.