As part of the collaboration, Agi & Sam have stepped up the fashion stakes by designing 5,000 bespoke Lavazza coffee cups available all London Collections: Men long, filled to the brim with the real Italian coffee.
Throughout the four day menswear extravaganza up to 8,000 Lavazza coffees are expected to be consumed, with coffee bars located around the main venue, Victoria House, 180 The Strand and The Topman Catwalk at P3 Marylebone. From espressos to lattes, and americanos to macchiatos, Lavazza will be the much needed fuel for the fashion world’s male muses.
The London-based designers will be showcasing their range of vibrant patterns and abstract prints – in line with their ethos that fashion should be accessible to everyone – on Saturday 9 January. Lavazza, the official coffee of London Collections: Men, will be backstage fuelling the talented duo and their team.
Follow @LavazzaUK on Instagram and Twitter for LC:M updates and backstage access at the Agi & Sam catwalk show.