Milan 16/1/2016 – Ermenegildo Zegna Couture Fall Winter 2016/17
A cutting-edge Couture Statement.
In the era of images, where everyone seeks to embellish, distinguish and advertise himself, Stefano Pilati defines the Ermenegildo Zegna Fall Winter 2016/17 collection by making the act of embellishment a “classic”.
The Couture line, pinnacle to the Ermenegildo Zegna offering, is now harmoniously blended with the concept of “embellishment”, becoming the manifesto of a unique “Haute Couture for men” proposal: an exceptionally sophisticated wardrobe ruled by fearless style.
The traditional manual tailoring statute of the brand is charmingly translated into an exhibition of patterns, primary inspiration behind the FW16 collection. The most iconic masculine motifs from around the world have been collected and fused into the lushness of the fabrics that keep emphasizing the Haute Couture attitude in an effortless and yet ‘extremely Zegna’ way.
All over the fabrics are embellished with three dimensional hand embroideries realized in Italy, ornamental motifs and woven patchwork of jacquards patterns: from super fine Lanificio Zegna wools to recycled polyester.
The result is a truly authentic Couture collection, where the clothes themselves deliver the essence of an intuitive elegance unregulated in its formality, able to emphasize the Zegna identity and, at the same time, to meet the intrinsicVanitas of secret male fantasies.
Stefano Pilati, concept and creative direction
Michel Gaubert, music
Without Production, event production