"I'm obsessed with surfing, and have long admired Robin and his aesthetic. The campaign images were shot in Robin's studio in Biarritz with David Sims, who is also a surfer. We spent some wonderful days there, both surfing and creating the campaign." - Jonny Johansson, Creative Director
The campaign features surfer Robin Kegel, who created graphic prints for the Spring/Summer 2016 men’s collection. It is the first time Acne Studios presents a men’s collection in a campaign.
For the Acne Studios Spring/Summer 2016 men’s collection, Kegel created graphic prints similar to those he uses on surfboards, which have been applied to jumpsuits that are almost as tall as his boards. The prints also appear on cashmere sweaters that have been purposefully pilled, as if worn everyday by someone who’s just come out of the surf.
The imagery will be used for outdoor advertising in New York, London, Paris and Hong Kong during February and March