Tuesday 19 May 2015

INTRODUCING DECOCORUM LYD




INTRODUCING DECOCORUM LYD

 

Introducing luxury leather brand DecorumLYD. DecorumLYD hand makes the rarest leather jackets for the man living his dream. Each jacket is hand designed in London by Marc Jacques Burton before they are hand crafted under the expert eye of their Italian artisans in Italy. DecorumLYD is synonymous with avant-garde designs, exquisite craftsmanship and relentless attention to detail.

 

Marc Jacques Burton, also the owner of Tonteria, a Mexican tapas lounge and nightspot on London's Sloane Square and previous founder of Mahiki and Whisky Mistbegan his new venture in fashion by following through in creating his ‘dream leather jacket’. After attracting a lot of attentiofrom esteemed celebrity friends in his clubsas well as fashion industry insiders, Decorum LYD was established

 

Its mission: to make people aware that we all have dreams and rather than buying into someone else’s dream, we should create our own and go out and live them.

 

Designed for the man living his dream, Decorum LYD is the ultimate aspirational luxury leather brand for men. Each piece, is entirely handmade and has a one off inspirational quote sewn on the inside, making it one of one.  Every detail of the design process reflects the mindset of the man living his dream.  The collars are designed so that they can be worn in multiple ways, depending on the occasion.  The man living his dream is continually in different settings and needs this optionality.  Each leather chosen is organic and has it’s own unique characteristics.  With wear, the wearer becomes at one with the jacket.







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