Wednesday 4 March 2015

SWATCH: INTRODUCING IRONY XLITE – DYNAMIC FUSION!




Swatch introduces the latest and lightest collection of Irony products, using a bi-material construction to introduce twelve new fun watch designs.

Swatch’s futuristic bi-material watches which blend smooth aluminum with brightly coloured plastic for an ultra-lightweight and statement watch. 

The showstoppers in the Irony XLite collection combine modern design with energetic colours. These contemporary pieces prove to be just as functional as they are dynamic and eye-catching. Exuding sci-fi allure, the chronographs in the collection are sleek state-of-the-art attention grabbers that are unlike anything Irony has ever seen. Characterized by the vibrancy that Swatch knows best, the bold bi-material watches are prepared for a future full of non-stop action and adventure. 

These ticking innovations bring a new sheen to the Irony collection and you’ve only just seen the beginning.

The face of the collection is XLite the robot - a sporty ambassador and a robot with a sense of humor which pokes light-heartedly at the stereotypical celebrity watch testimonial and humanizes the entire collection in the way only a robot can.


RRP £76 - £114.50



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