LYKKE LI STARS IN DIGITAL FILM CELEBRATING THE LADY WEB BAG
Lykke Li is the protagonist of Gucci’s Spring Summer 2015 digital short film, debuting worldwide today on the House’s social media networks.
Featuring Lykke Li’s “Just Like a Dream,” the film tells the story of a young artist and her creative journey as she composes a song. Cut with flashbacks, the short features the moments that inspired her writing: her travels around the world, browsing a vintage record store, watching a beautiful sunset, etc. Everything around her is what creates the song. The singer always carries the Gucci Lady Web with her.
The director’s cut will live on Gucci’s YouTube Channel and a shorter version will appear in select expandable banner ad units as part of a worldwide digital media roll-out starting today. All of Gucci’s social media networks will dedicate the entire week to the Lady Web.
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