For Autumn/Winter 2015, MCM pushes the stylish limits of more sustainable chic in a brave new collaboration with the Ekocycle™ collection, the forward-thinking lifestyle brand developed by will.i.am and The Coca-Cola Company. Sharing a mutual drive for innovation and invention with the German luxury accessories purveyor, MCM created a vision for graphic, eye-catching accessories crafted under production standards with a focus on sustainability. The EKOCYCLE™ initiative is a platform that captures The Coca-Cola Company’s and will.i.am’s vision of a world where waste becomes a resource to create new things.
Each product carries a content claim in form of a label with the equivalent number of assorted recycled containers. Made in part with recycled canvas material and high quality leather, each bag is made of at least 4 and up to 27 rPET containers depending on size.
Prices from £390 available exclusively at Harrods
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