HUGO BOSS reopens BOSS Store at New Bond Street
London’s New Bond Street sees the reopening of the BOSS Store, featuring a completely new interior concept which has already been adopted by select store locations in other major global cities.
The store has been expanded and features a larger ground floor area and lower ground layout. The ground floor showcases both menswear and womenswear collections.
The BOSS store design provides the perfect approach to luxury fashion with modern and angular aesthetics. Clean and sophisticated materials create harmony between lines, shapes and colours.
The store spans over three floors with a dedicated space for the womenswear. Layered grey tinted mirrors with LED inspired by the graphical composition, enrich the stairwell ambiance and adding depth and character which links the two staircases.
Throughout the store contrasts of matte coatings and fabrics versus high gloss and mirrored surfaces enhance the clean and classic mood. The overall effect is a sophisticated space with a solid yet airy, modern feel.
A truly visionary highlight is the ‘objet de lumière’, a contemporary interpretation of a grand chandelier and a stunning fixture embodying form and function. The innovative light installation comprises the centre piece of the new renovated store.
The new layout is designed to be more open with new structural openings both on Ground Floor and Basement to join the three units together.
Technical data
· Opening date: 23rd December 2014
· Net area: 377m²
· Presents BOSS Womenswear and BOSS Menswear
· Store allocation:
- Ground floor: BOSS Womenswear, Shoes & Accessories Womenswear, BOSS Sportswear, Shoes & Accessories Menswear
- Basement: BOSS Clothing, Made to Measure, Shoes & Accessories
- First floor: BOSS Womenswear, Shoes Womenswear
Address
122 New Bond Street
Mayfair
London W1S 1DT
Tel: +44 (0)20 7499 5605
The store has been expanded and features a larger ground floor area and lower ground layout. The ground floor showcases both menswear and womenswear collections.
The BOSS store design provides the perfect approach to luxury fashion with modern and angular aesthetics. Clean and sophisticated materials create harmony between lines, shapes and colours.
The store spans over three floors with a dedicated space for the womenswear. Layered grey tinted mirrors with LED inspired by the graphical composition, enrich the stairwell ambiance and adding depth and character which links the two staircases.
Throughout the store contrasts of matte coatings and fabrics versus high gloss and mirrored surfaces enhance the clean and classic mood. The overall effect is a sophisticated space with a solid yet airy, modern feel.
A truly visionary highlight is the ‘objet de lumière’, a contemporary interpretation of a grand chandelier and a stunning fixture embodying form and function. The innovative light installation comprises the centre piece of the new renovated store.
The new layout is designed to be more open with new structural openings both on Ground Floor and Basement to join the three units together.
Technical data
· Opening date: 23rd December 2014
· Net area: 377m²
· Presents BOSS Womenswear and BOSS Menswear
· Store allocation:
- Ground floor: BOSS Womenswear, Shoes & Accessories Womenswear, BOSS Sportswear, Shoes & Accessories Menswear
- Basement: BOSS Clothing, Made to Measure, Shoes & Accessories
- First floor: BOSS Womenswear, Shoes Womenswear
Address
122 New Bond Street
Mayfair
London W1S 1DT
Tel: +44 (0)20 7499 5605
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