Monday 12 January 2015

Denim x Alexander Wang launches





The Denim x Alexander Wang collection will be available for purchase internationally from Thursday January 15th 2015 and for shipping to over 50 countries on www.alexanderwang.com

Denim x Alexander Wang is the next evolution for Wang, whose eponymous collections have become renowned for perpetually evolving and re-contextualizing the urban uniform, of which denim is an integral part.

The three launch styles, which will remain the core of the Denim x Alexander Wang collection, are named WANG 001 (slim), WANG 002 (relaxed) and WANG 003 (boy fit).

Denim x Alexander Wang takes its starting point from genuine denim made from heavy-weight, high ridge structured twill to create a crisp, sturdy, and dry hand, with a modernized fit. WANG 002 and 003 are menswear inspired, made from 100% cotton, vintage style denim. Minimal stretch is used only for WANG 001, the slim fitting style.

Says Wang, “Denim is very personal to me, as I – as well as a lot of people around me wear it as part of their every day wardrobe. A lot of my girlfriends alter non-stretch vintage denim jeans. We wanted to translate that genuine sensibility, but evolve and tweak the fit, to make it more feminine. Especially for the WANG 001, we wanted to differentiate it, by adding just minimal recovery and making the fit truly slim, not skinny.”

Denim x Alexander Wang pays detailed attention to fabrication. To achieve the right patina, a combination of techniques are used: washing techniques, as well as dry process hand techniques, including hand sanding, and grinding to create authentic fold and crease lines.
By using high end, cutting edge techniques combined with handcrafted elements, Denim x Alexander Wang features a nuanced marbling texture, closely replicating the look of natural aging and wear patterns.

The classic indigo look is paired with subtle, modern all-black hardware. The tack button has a solid, clean matte black profile, free of embellishment, discretely branded on the inside. One of the 5 belt loops is black leather, and the sewn-in custom coin pocket is designed to have a clean functional look. The matte black rivets have a classic washer-burr construction, in line with the jeans’ functional aesthetic. 

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