Friday, 31 October 2014
HAPPY BIRTHDAY!!!! today October 31st the Diary of a clotheshorse turns 4 years old .... they said it wouldnt last but I had to prove them wrong ... it's not been an easy ride from the humble beginning in my kitchen to where it has arrived today .
as the number above shows the blog is on fire it has been name one of the top 50 in the world by the BFC so who needs an award and its lead me on to so many things contributing in top publications, such as the stylist, Ive featured in many magazine and had a spread in Vogue, I'm a judge at Fashion Marine Fest, Top Model, I DJ, im a stylist to a host of celebrities .... so it's turned out good but mainly overseas ....
In my home country I feel as though I'm still not taken too seriuosly because of the way I blog but my job is to get the message out asap for you the reader .. i'm not like other bloggers who plan blogging days and burn candles to relax and beat around the bush whilst blogging .... for me every day is a blogging day as fashion is a 24 hour business and I seem to be penalised by my UK peers who spread gossip, email vile things etc ...
four years on and I'm still here only good can come so for me it's onwards and upwards because whether people want to work with me or not
I'M GOING NO WHERE .....
Thank you all for your support over the last four years I could not have done it without you and cheers to many more ... the only thing you can do which would put a smile on my face is kepp following, keep reading and tell your friends and families once again thank you so much
there's so much more to come ....
X X X X
#PEPSIVOGUEIT – The culmination of a 10-month partnership program, Pepsi® today debuts its latest global fashion collaboration, “The Pulse of New Talent” collection in partnership with Vogue Italia. In celebration of Vogue Italia’s 50th Anniversary, the two iconic brands have partnered to identify and showcase 10 cutting-edge, emerging design talents from around the world to create a 20-piece fashion collection featuring men’s and women’s clothing and accessories.
Presented in full for the first time today during the Vogue Fashion Dubai Experience 2014, “The Pulse of New Talent” collection captures the essence of youthful excitement, energy and self- expression through the fresh lens of 14 distinct personalities culled from six countries representing an exciting, international world-view. The designers include: Masha Reva (Ukraine), Stella Jean (Italy), Suno (USA), Little Shilpa (India), Plore (China), Madiyah Al Sharqi (United Arab Emirates), Au Jour Le Jour (Italy), Miuniku (India), Lulwa Al Amin (Bahrain) and William Okpo (USA).
"Pepsi goes beyond refreshment in a can — it is an iconic lifestyle brand known the world over with creativity and culture as a touchstone of our DNA,” said Kristin Patrick, Senior Vice President and Chief Marketing Officer, PepsiCo Global Beverage Brands. “In keeping with that heritage, we want to reward, honor and showcase creativity in all its forms, as well as the people who make it NOW. This partnership with Vogue Italia is a perfect opportunity to support a whole new generation of talent.”
The 20-piece collection features inspired and inventive designs – from a visionary visor and imaginative tops and jackets, to youthful swimwear and architecturally inspired outerwear and accessories including bags.
Within a collection rich with talent and creativity, Pepsi identified one in particular – the Ukraine’s Masha Reva – as a designer destined for greatness. To help Reva continue on her design journey, Pepsi will support the development of her brand with a $50,000 investment.
Reva will join fellow “Pulse of New Talent” designers in Dubai, UAE for the Vogue Fashion Dubai Experience 2014, which returns to the United Arab Emirates metropolis for a second consecutive year to stage exclusive events developed to support emerging talents in fashion. The event, organized by Emaar in partnership with Vogue Italia, takes place at The Dubai Mall October 30 – November 1, 2014.
“Dubai is pulsing with energy and talent; a city truly emerging as a 21st fashion capital. As a leader in the fashion industry, we continue our mission to support up and coming designers and are proud to partner with Pepsi to host these talented 10 on a global stage to share their creativity with the world,” said Franca Sozzani, Editor in Chief, Vogue Italia.
“We were incredibly impressed with the level of sophistication, vision and design capability that these young creatives brought to our partnership,” said Mauro Porcini, Senior Vice President and Chief Design Officer, PepsiCo. “Their re-imagination of our color palette and iconic logo put a refreshing spin on ‘The Pulse of New Talent’ collection and they are no doubt the talents who’ll be creating the designs and culture of our future.”
The Pepsi x Vogue Italia collection follows the success of the iconic cola’s first-ever global fashion capsule collection, the “Live for Now Collection,” which featured six global designers and was available at influential international retailers including Bloomingdale’s in the U.S., colette in Paris and Liberty of London. In addition, 2014 marked the brand’s exclusive partnership for fashion collaborations with Bottletop, a British luxury accessories brand, supporting the Narciso Rodriguez (heart) Bottletop Collection.
Thursday, 30 October 2014
Now in its 58h year, The Hennessy Gold Cup is more than just a race, it is the longest running sponsorship of its kind and an institution. Held at The Racecourse Newbury in Berkshire as part of The bet365 Hennessy Festival, The Hennessy - as it is fondly referred to - is the highlight and pinnacle of the three day race event from Thursday 27th – Saturday 29th November and the must-attend racing day of the winter social calendar.
Aside from the exhilarating first class racing, race-goers and VIP guests will be able to enjoy the classic race day special - Hennessy Horse’s Neck cocktail.
The Hennessy Horse’s Neck cocktail – Method:
Pre-soak a strip of orange zest in Hennessy before you start. When the time comes, pour a double measure of Hennessy Fine de Cognac into a short broad tumbler over a couple of ice cubes. Add chilled quality ginger ale in the proportion of two to one, and garnish with the zest. Briefly spritz a slice of orange over the glass, stir furiously and serve.
Farfetch and Stella McCartney announce the launch of The Stellasuperheroes collection this Autumn. In a playful homage to classic comic book superheroes, Stella has reimagined those fictional marvels of our youth, imbued with superhuman powers, as chic fashion items that women will want to wear and carry. Stella McCartney says of the collaboration: “We always like to have some humour in the collection; the Stellasuperheroes are for superwomen.”
Accessories create a playful statement. Bags feature the Stellasuperheroes print in a patchwork of fabrics; a tote, crossbody and clutch. These are accompanied by coin purses in the same kitsch and colourful patchworks. Cute key-rings are emblazoned with Superhero masks, while a T-shirt and sweatshirt feature the various masks in print form. All products are available on Farfetch through our boutique partner Stefania Mode in Trapani, Italy.
Stephanie Horton, Chief Marketing Officer at Farfetch says: “We are delighted to be collaborating with Stella McCartney on this range. The collection brings out the fun side of both our brands and will undoubtedly give rise to the season’s most wanted accessories.”
Wednesday, 29 October 2014
With Winter’s festivities fast approaching, enjoy an instantly slimmer figure with this elegant Drop-a-Dress-Size mesh-sleeved dress from M&S Collection. Comfortable and controlled, flattering and festive, this dress is a must-have for the party season!
In store and online now!
THE CURE FOR OUTFIT ENVY!
THEHUNT.COM LAUNCHES IN UK – WITH ROSIE FORTESCUE
AS THE HUNT’S UK AMBASSADOR
New online shopping experience allows consumers to ‘Hunt’ for fashion on-the-go, giving access to a community of ‘personal shoppers’ and ‘stylists’ at their fingertips
www.thehunt.com @TheHunt #TheHuntUK
Ever wondered what a random, stylish passer-by is wearing, and where to get it? It’s easy now, thanks to the UK launch of San Francisco-based The Hunt - whosebackers include actor Ashton Kutcher and fashion icon Tyra Banks. All you have to do is take a picture of something that you love, post it on The Hunt with your size and budget and the community will help you find it! The launch is being supported by The Hunt’s UK Ambassador, Made In Chelsea’s Rosie Fortescue, whose stylish looks and love of fashion are well documented in the Show and via her blog ‘At Fashion Forte’.
The Hunt is the only “community-powered” mobile app that is transforming the way that people shop online. The Hunt brings an innovative approach to shopping by giving consumers the ability to spot style trends on the street, or on social media, and share a photo of an item they’re looking for with a like-minded community that will hunt down and recommend exact or similar items that match the look and fit their specified size and price range.
Already well-established in the US following its launch in 2013, The Hunt has accumulated 3million registered users who have started over 5 million hunts. Most users enjoy following each other’s hunts, resulting over 50 million ‘follows’ of hunts since launch.
"Try typing 'little black dress' in Google and you get 331 million results. Try finding the perfect one - conservative or edgy or silky or flowing - and you'll see how time-consumingthis task can be," said Tim Weingarten, CEO and co-founder of The Hunt. "The Hunt is the first solution to shoppers' deep-rooted frustration in trying to find exactly what they're looking for, faster. If you have a photo of a dress you really like but can't find, chances are our community of like-minded shoppers will have a suggestion for you, probably within a day. It’s like having a whole team of personal shoppers and stylists at your fingertips, wherever you are, on the go"
The Hunt taps into existing passion for fashion, the camaraderie of community, and the enticement of an ongoing, fun, but achievable challenge. Unlike online fashion marketplaces that are limited by size of catalogue, extent of index or automated approaches to nuanced searches, the fast-growing and altruistic community of shoppers that makes up The Huntprovides a place to get suggestions for coveted items that match a shopper's taste at their specified budget.
“We cater to the needs of mobile shoppers by providing a service where our community comes together to style each other’s outfits, enabling our members to receive fashion advice while paying it forward by solving other’s shopping related quests, while on the go,” adds Weingarten.
The Hunt drives 2m visits per month to third party e-commerce sites since its US launch, with a 1% - 1.5% conversion rate to purchase on these visits, validating that users visit The Hunt with the intent to shop. 25% of daily app users are referred from The Hunt to a 3rd party ecommerce site.
The Hunt app is designed for iOS7 / iOS8 and available to download for free from the App Store on iPhone at http://www.bit.ly/thehuntapp