PANDORA Wishes Campaign

Following the success of #MyRingsMyStyle, this Winter PANDORA is thrilled to announce the launch of our new #PANDORAwishes campaign! The campaign, which launches on 3rd November 2014, will see PANDORA collaborate with 3 high profile UK celebrity couples and friends, to promote the PANDORA Online Wishlist in the run up to Christmas.

The campaign will be stills and video-content led and will focus on popular celebrity couples, Jamie and Louise Redknapp, Rochelle and Marvin Humes and #MyRingsMyStyle presenter duo, Jameela Jamil and Rick Edwards as our friendship pairing. The project will see each celebrity pair talk about gifting in the run up to Christmas, what Christmas means to them, and how the online PANDORA wishlist can be used to solve the male issue of not knowing what to buy partners, friends and family for the festive season! The celebrities will also describe their ultimate Christmas wishes, which will be offered as prizes for a competition hosted on Pandora.net throughout the duration of the campaign.* 

Competition: Create and Share Your PANDORA Wishlist

PANDORA fans will be encouraged to create their own PANDORA wishlists by signing up to the PANDORA Club and sharing them with their friends and family via email and social media. By doing so they will be in with the chance of winning one of our celebrity
pair’s ultimate wishes.

The prizes range from holidays abroad to VIP tickets to a summer festival in 2015, with Louise and Jamie’s ultimate wish being a beach holiday in a secluded, beautiful setting to spend quality time together away from a fast-paced life. Marvin and Rochelle have picked a spa weekend to unwind, and Jameela and Rick’s ultimate wish would be to go to a music festival in the
UK and not have to work for once!

In addition to the three celebrity prizes, entrants will also win their own PANDORA wishlists.

UK Tour

To celebrate the campaign, PANDORA will be hosting a star-studded event at our Flagship Marble Arch store in central London on 12th November. Hosted by Xtra Factor presenter, Sarah-Jane Crawford, the event will be the campaign’s official launch party, with Sarah-Jane hitting the DJ decks throughout the evening. We are also thrilled to announce that all 6 of our celebrities will be joining the celebrations and will be invited for an exclusive interview on stage with Sarah-Jane regarding their involvement with the project.

Building on the momentum from the launch party, two further events will be rolled out in Birmingham and Leeds with Rochelle and Marvin attending Birmingham and Louise and Jamie attending Leeds on the 19th and 20th respectively.

Wishlist Function

The Wishlist is an online function on www.pandora.net where shoppers can save their favourite PANDORA items in one place. The technology behind the wishlist allows it to be shared with partners, family and friends to solve the age-old problem of knowing what to buy someone for Christmas, birthdays and anniversaries.

*The competition will run from 3rd November – 19th December 2014