Monday 10 November 2014

MATCHESFASHION.COM COLLABORATE WITH SOREL FOOTWEAR ON EXCLUSIVECOLLECTION


MATCHESFASHION.COM COLLABORATE WITH SOREL FOOTWEAR ON EXCLUSIVE COLLECTION


MATCHESFASHION.COM announces its latest designer collaboration with luxury outdoor footwear brand SOREL to create an exclusive collection for men and women launching in October.  This six piece collection is set to become the must-have boots for everyone’s Autumn and Winter wardrobes.  
Founded in 1962 in Canada, SOREL brings its functionality and heritage of expert craftsmanship to the modern world of fashion.  The covetable style has attributed the brand a loyal and growing fan base, including Elle Macpherson, Gwen Stefani, Selena Gomez and David Beckham.  

MENSWEAR 
A heavy focus within the menswear collection is on the transitional autumn styles Kitchner Frost and the Mad Mukluk II. Inspired by a raw industrial aesthetic, the menswear collection sees injections of energy and colour throughout.  

The use of traditional military colours highlights the utilitarian trend within the classic  Caribou winter style, hardwearing d-rings are also introduced in a raw patina finish to exaggerate the design. 
Damien Paul, Head of Menswear at MATCHESFASHION.COM – ‘We’d seen a growing interest in sturdier, more practical footwear last winter, so wanted to turn to a brand with a real heritage in that area. The boots will work just as well on the slopes as they will in the city.’  




WOMENSWEAR
The women’s collection has similarities to the military inspiration behind menswear, with a focus on colour and texture for the Tivoli II Felt and Caribou leather styles.  The fundamental and exclusive detail to this collaboration is the black shearling linings, exclusive to MATCHESFASHION.COM. The raw patina and distressed D-ring hardware are also seen throughout the range.  






The Tivoli II Felt offers style, protection, and warmth in a new versatile silhouette. This style is key in the AW14 trends with the fusion of utility and classic sport styling. 

Natalie Kingham, Buying Director at MATCHESFASHION.COM – ‘We have noticed an increase in interest for snow wear over time and SOREL boots have proven popular with fashionistas.  As well looking great, the boots are practical for the snow that we endure over the winter months be it in the city or on holiday.  It became a natural progression to work with them on new designs and colourways for this exclusive collection, which I think our customers will love’. 

Natalie worked closely with the brand on choosing navy for the colour of the representative Caribou style and this can be seen throughout the collection in each of the boots.    





The collection will be available at MATCHESFASHION.COM from late October with prices starting at £130.00     

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