Following hot on the heels of the launch of the Live in Levi’s® Project, an online platform documenting the myriad of day-to-day and life changing moments people experience whilst wearing their Levi’s®, the brand is taking things a step further. As part of the launch of the campaign in September, Levi’s® will feature the #LiveinLevis stories of a select group of influencers from the world of fashion and music in its key stores around Europe.
In the UK, Levi’s® is partnering with electronic music duo AlunaGeorge to curate the window displays for the Levi’s® Flagship store on Regent Street. Through a diverse collage of images, quotes and personal items as well as their favourite iconic denim pieces, each bespoke display offers a one-off snapshot into their lives, living in Levi’s®.
Flagship Store, Regent Street
Music duo AlunaGeorge take centre stage within the Levi’s® Flagship store on Regent Street, bringing their Summer festival experiences to life via a bespoke window display and Origin space installation. The in-store design and imagery will showcase how the pair lived in their favourite Levi’s® products during the Summer music season, capturing a personal and behind the scenes snapshot of their festival experience, including everything from packing to hanging out backstage.
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