Saturday 6 September 2014

AN OCEAN NIGHT IN NEW YORK







On September 5th, G-Star RAW, Bionic Yarn and Parley for the Oceans made a splash on the Fashion Week calendar, taking New York City underwater for their Ocean Night event.

Ocean Night revealed the anticipated second RAW for the Oceans collection, for the Spring/Summer 2015 season. Amongst the models, co-designer Pharrell Williams took the stage to present the capsule collection. An eclectic and influential mix of editors, tastemakers, and celebrities were in attendance, joining the movement to fight plastic pollution in our oceans using technical innovation. 

A special performance by Florian Schneider, an elusive founding member of Kraftwerk, confirmed the night was one to remember. 






"Denim is one of the most cherished fabrics on Earth – and one of the most traditional. With RAW for the Oceans we have created its next generation."  Pharrell Williams

The collaboration is a creative exploration, where G-Star and Bionic Yarn joined forces to innovate denim. Driven by its design philosophy 'Just the Product', G-Star focuses on the continued reinvention of modern craftsmanship, 3D denim innovation and new materials. Through RAW for the Oceans, G-Star urges everyone to support the cause by wearing the responsibility of the oceans, and become a part of the solution


The recently launched Autumn/Winter 2014 campaign showcases G-Star models and friends wearing the responsibility for big blue and creating awareness for the pollution problem. The first RAW for the Oceans collection is available in-stores and online as of September 6th 2014. 

#GStarRAW #rawfortheoceans #bionicyarn #nyfw

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