As part of a ongoing innovation partnership, Burberry and WeChat have created a series of creative collaborations and platform firsts that leverage WeChat’s unique functionality and responsive content capabilities.
In February, the Autumn/Winter 2014 Womenswear show debuted a series of responsive journeys, instantly personalising the show experience. In April 2014 in support of the Burberry London to Shanghai event, users were invited to join Burberry on a rich interactive journey between the two cities, and then experience the event first hand via a series of immersive panoramas.
Music:
'You Can't Stop the Rain' by Ed Harcourt
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