Monday 21 July 2014

Yoox.com presents an exclusive selection of iconic Japanese vintagecurated by Lynn Yaeger





Ten years ago yoox.com opened its doors in the Land of the Rising Sun, introducing Japanese style lovers a whole new world, ready to be discovered. A special anniversary calls for a unique celebration: this July yoox.com, offers connoisseurs and collectors a unique opportunity: 珍しい発見- Mezurashī Hakken - The Japanese Revolution - 20th Century vintage fashion - an exclusive selection of iconic Japanese vintage garments collected under the discerning eye of internationally renowned journalist and yoox.com’s vintage curator Lynn Yaeger.

The Japanese Vintage Project is now live at yoox.com - http://www.yoox.com/it/donna/?memory=1



yoox.com and Lynn Yaeger have combed auction houses and private collections worldwide to offer visitors a rare chance to purchase a fragment of fashion history: from Kenzo Takada’s ground-breaking experimentation with street-wear to Yamamoto Kansai’s ‘sportswear reinterpreted’; fromIssey Miyake’s crisp architectural creations to the sensuous volumes of Yohji Yamamoto; from themodish irony of Rei Kawakubo’s ‘Comme des Garçons’ brand to the avant-garde creations of her co-conspirator Junya Watanabe.  Mezurashi Hakken - The Japanese Revolution offers an edited selection of pieces from designers whose creations have changed the history of fashion, and which continue to be worn by stylish individualists worldwide.

Lynn Yaeger affirms - "I am excited to have helped curate this wonderful collection of Japanese vintage clothing for yoox.com. These  fashions, so revolutionary in their original time, remain as fresh and interesting as the day they were first made."



The arrival of Mezurashī Hakken - The Japanese Revolution signals the re-launch of yoox.com’s dedicated vintage selection. A unique online space curated personally by Lynn Yaeger where collectors and eagle-eyed fashion fans alike can pick up rare vintage treasures including clothing, accessories and jewellery from fashion’s most revered maisons. Exclusive multimedia content and archival images make yoox.com’s vintage area a point of reference for lovers of timeless style open to all around the globe - around the clock.

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