Puma x McQ Debut Collection Launch

Wednesday night saw the launch of the debut PUMA x McQ collection. Attended by a host of celebrities and influencers at East London hotspot Factory 7.

Guests came out in force with celebrity attendees including Ella Eyre, AlunaGeorge, Delilah, Dionne Bromfield, Mary Charteris, Robbie Furze, Amba Jackson and Phoebe Collings-James to name but a few.

Sarah Burton’s vision for the PUMA x McQ collaboration draws on Alexander McQueen’s rich fashion archive and merges it with PUMA’s fabled history of athletic innovation. McQ has always drawn inspiration from global subcultures, offering clothing that celebrates the youthful experimentation and creativity of the art and music worlds. In contrast PUMA, fundamentally a sports brand, has inspired street culture, music and fashion. 

Together PUMA and McQ draw on their divergent experiences to investigate the point at which performance fuses with fashion. The contrast between Sarah Burton’s gothic styling and PUMA’s use of contemporary materials and performance inspired constructions means key styles such as the McQ Run Mid and McQ Run Lo perfectly bridge the gap between the two brands.