#YOOXSOCCERCOUTURE Streetstyle celebrates a summer of soccer with a team of designer football sweatshirts
This Summer, all eyes may be on Brazil, but one world-class team in particular will be the favorite among fashionistas worldwide.
YOOX.COM, the world’s leading multi-brand lifestyle e-store for fashion, design and art lifestyle e-store, and Sepp, the original football fashion magazine, have put together a dream team of fashion designers who combine to offer lovers of sportswear-chic 10 exclusive unisex sweatshirts created to celebrate the world’s most popular sporting event.
Just in time for kick off, stylish stadium-goers can acquire limited-edition sweatshirts created leading and cutting-edge from the runways of London, Milan, New York and Paris designers, covering each qualifying continental zone:
Africa - Duro Olowu (Nigeria)
Asia - Juun J (Korea) Masha Ma (China)
Europe - Agatha Ruiz de la Prada (Spain); AMI (France); Damir Doma (Germany);
MSGM (Italy)
North and Central America and Caribbean - Opening Ceremony (USA)
Oceania - Ksubi (Australia)
South America - Barbara Casasola (Brazil)
A unique exceptional tops that allow sports and fashion fans alike to share in football fun.
squad where fashion’s most promising new talents take to the field , creating
100% Made in Italy, each sweatshirt is emblazoned with an exclusive design evoking the national team of its designer. Sophisticated sports can now declare their loyalty to their favorite team, or hedge their bets and collect the whole stylish set.
The #YOOXSOCCERCOUTURE capsule collection hits the pitch exclusively on yoox.com from mid- May 2014.
Get ready - the beautiful game is about to get even more beautiful.
Available to buy now: http://www.yoox.com/project/soccercouture
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