Tuesday 27 May 2014

Treat Your Feet to some INKKAS This Summer





Bored of your brogues and fed up of flip flops? Invest in a treat for your feet this summer with a pair of Inkkas, the festival- friendly footwear that effortlessly combines summer style with ultimate comfort. Inkkas launched exclusively in TOPSHOP Oxford Circus this week, with a host must-have summer styles available up to UK size 1*.

Inkkas was born during a backpacking trip to South America in 2012. Daniel Ben-Nun, a designer and an avid traveller discovered beautiful shoes made from authentic, local fabrics. Subsequently, Daniel met with the local producers of these exquisite shoes to discuss the possibility of bringing them to a global market. As Daniel discussed the possibility of working together, an ethical question became apparent: How was it possible to produce these shoes and sell them on a global scale, yet at the same time, source locally from Peru and work with local, indigenous labour? That is how the idea of Inkkas was born.

In January 2014, in the wake of Inkkas’ unwavering commitment to giving back, Inkkas decided to launch the One Shoe One Tree project; a partnership with Trees for The Future that engage the company to plant one tree for every pair of shoes that they sell.


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