Wednesday 14 May 2014

Hashtag Collective SS14 Collection - ‘Essence of London’

The Hashtag Collective is a new, premium British fashion label dedicated to providing stylish clothing while supporting and promoting young creatives.  Founded in 2012, the debut SS14 collection of men’s T-shirt designs, entitled ‘Essence of London’, celebrates the roots of the brand and founders Paul and Lorraine White.

Produced by celebrated graphic designer, Olly Howe, Hashtag Collective’s T-shirts use only natural fibres in scoop or crew-neck shapes. The T-shirts are made from 70% bamboo and 30% cotton, which makes them incredibly soft, smooth, comfortable and highly breathable. They also offer a range of plain men’s T-shirts in a fitted shape.

The aim of the brand is to offer quality garments and packaging and a seemless customer experience. Each Hashtag Collective garment is carefully hand-selected and packaged in signature bespoke Hashtag Collective boxes.

Currently available on both the Hashtag Collective website as well as ASOS Marketplace, new artists, photographers and designers are joining their roster of creatives to expand the Hashtag Collective brand further into menswear.

The brand believes passionately in giving back and donates a generous proportion of their profits to charity through their own Hashtag Foundation.




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