Monday 12 May 2014

FESTIVAL FEVER REACHES SEVEN DIALS AND ST MARTIN’S COURTYARD Saturday 17 May 2014, 12-5pm




London shopping destinations Seven Dials and St Martin’s Courtyard are set to host a free Spring Shopping Festival on Saturday 17 May to get visitors in the mood for the upcoming festival season. For one day only from 12-5pm, over 130 shops, bars and restaurants will be offering a 20% discount.

For your shopping enjoyment, the whole of Seven Dials will be traffic-free and in-store and outdoor activities will take place throughout the streets and within the beautiful area of St Martin’s Courtyard, just off Long Acre. Visitors can enjoy live music performances, street food, alfresco games, pop-up lawn around the Dial complete with deck chairs, and lots more.  As well as the area-wide street party, shopping enthusiasts will be treated to a host of in-store events including DJs, makeovers and gifts with purchase. 

Shop for the perfect spring outfit as labels including Diesel, L.K Bennett, Urban Outfitters, Laura Lee, Pretty Ballerinas, Bolongaro Trevor, Poste Mistress, Franklin & Marshall, Tatty Devine and Superga are all offering the exclusive discount.  For stylish menswear there’s plenty to choose from, don’t miss Peter Werth, Carhartt, Cro’Jack, Foxhall London and Industrie.

Beauty and grooming brands are also involved so shoppers can enjoy complimentary festival makeovers at Shu Uemura, as well as instant beauty facials, hand massages and skin consultations at Caudalie. Check out brand new fast beauty bar Blow, which will be offering complimentary treatments, and the outdoor lounge area with gramophone and cocktail tasting at Murdock London

Seven Dials and St Martin’s Courtyard are the ideal destinations to pick up unique purchases with many one-off shops and independent labels from erotic emporium Coco De Mer to floral design school The Covent Garden Academy of Flowers, stylish spectacle store Bailey Nelson and the Specialized Concept Store for the latest bicycles and accessories. Other stores exclusive to Seven Dials include Le Coq Sportif, Maison Triumph, Miller Harris and BI866. 

Fuel for shopping will be provided with a number of street food stalls, including foodie favourites What the Dickens, Crosstown Donuts and many more. Shoppers in need of a rest can relax in the mini Pimm’s garden and enjoy complimentary Pimm’s, popcorn and Snowflake Gelato ice cream or visit St Martin’s Courtyard for a complimentary drink from the Bloom Gin pop-up bar. Foodies will also have the chance to sample cocoa cuisine at the Hotel Chocolat Roast + Conch stall, indulge at the candyfloss machine at Wildwood Kitchen and sample delicious samosas, frittatas, smoked salmon rolls and much more from Kopapa.  Restaurants and bars such as Flesh & Buns, Bill’s, The Diner, Compagnie de Vins, Suda Thai and Earlham Street Clubhouse will also be participating. 

Be one of the first 50 shoppers to spend over £50 and receive a free WAH Nails spring manicure. To top off the afternoon, shoppers can try their luck at the Tombola to win one of 100 amazing prizes. 

The Seven Dials and St Martin’s Courtyard Spring Shopping Festival is set to be London’s biggest shopping event, taking place on Saturday 17 May between 12 and 5pm. To qualify for the discount, register for a free ticket at Sevendials.co.uk. You can also get updates on Twitter @7DialsLondon & @smccoventgarden, and Facebookfacebook.com/sevendials & facebook.com/StMartinsCourtyard.

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