YR STORE, the world’s first live all-over print specialists are proud to announce the launch of their first concession at Topshop’s Oxford Circus flagship store. The pioneering fashion brand allows consumers to take the place of the fashion designer, customising and personalising YR's trend-led seasonal print collections using YR STORE’s interactive touch screens and specially developed software, and then having their designs printed in store within minutes.
With hugely successful pop ups at Topman, Selfridges and Liberty in the last 12 months, YR STORE will arrive at Topshop on the 14th of April 2014, taking up residence on Topshop Oxford Circus’ concessions floor in Basement 2. YR STORE’s launch at Topshop will herald the introduction of a range of exclusive womenswear garments for the very first time, including high quality women’s t-shirts, summer crop tops, sleeveless tanks, tote bags and iPhone covers.
Alongside YR’s range of SS'14 prints featuring this summer's varsity and surf inspired trends, Topshop customers will also have access to an exclusive range of special YR STORE designs created especially for this concession. Designs are printed using YR STORE’s sublimation print process which produces photo-quality results that are non-fading and long lasting.
Speaking on YR STORE's arrival at Topshop, Buying Director Madelaine Evans said, "We’re really excited to offer Topshop customers the chance to create their own custom prints and designs in the heart of our Oxford Circus flagship store. YR STORE bring the trend of customizing onto the shop floor in a way that means everyone can be a designer."
Prices range from £15 for this summer’s must have tote bags to £50 for exclusive printed sweatshirts.
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