Thursday 10 April 2014

Hair Colour & Care Range Surya Brasil Now Available in the UK




Surya Brasil, the internationally acclaimed Brazilian hair colour and care range is the latest addition to the growing natural organics market in the UK and is now available to health stores and pharmacies across the UK thanks to an agreement between UK/Irish distributor Yourtonic, The Health Store UK and Powermed Plus Ltd.


The UK has one of the largest markets for natural & organic personal care products in Europe with 
consumers turning to natural and organic personal care products due to concerns about synthetic chemicals in cosmetics. The market continues to attract new entrants and high growth rates are envisaged again as the economy starts to recover from the recession. It’s predicted that the market share of natural & organic products will reach 5% of total personal care product sales in the coming years with increasing penetration of these products in retail outlets is expected to drive market growth.

Surya Brasil’s natural hair colouring products will be available to all independent health stores in the UK via The Health Store UK which services over 800 independent health stores. Surya Brasil products will also be available to over 4000 pharmacies across the United Kingdom through Powermed Plus Ltd.  David Mappledoram, Sales Director at Powermed says Surya Brasil is the ideal brand to meet the growing need for natural products.


‘The demand on UK pharmacists to offer their customers natural alternatives to chemical based product ranges is ever increasing.  Surya Brazil meets this need as it is a range of semi-permanent Henna hair dyes, containing natural based ingredients specially formulated to colour and condition hair. As Surya Brazil does not contain peroxide, heavy metals, ammonium or Parabens it is a brand pharmacists can recommend with trust.’


These agreements represent a great opportunity for retailers to offer a truly unique new hair colouring option that combines the benefits of henna for shine and condition together with a unique pre-mixed cream offering to cover grey without any chemical nasties such as PPD.


Surya Henna Cream and Powder colours represent an exciting new advancement in home hair colouring. Both have innovative plant based formulations which don’t contain any PPD, peroxide, ammonia, parabens, resorcinol, artificial fragrances or heavy metals and are inspired by the knowledge and science of Ayurveda using herbs and fruits directly from the Amazonia in Brazil and India to create a line-up of all natural colourants.


About Surya Brasil Henna Cream: Available in 15 shades. Dark Brown, Chocolate, Light Brown, Golden Brown, Mahogany, Burgundy, Copper, Black, Reddish Dark Blonde, Ash Blonde, Golden Blonde, Swedish Blonde, Light Blonde, Red, Silver Fox.

 

About Surya Brasil Henna Powder: 100% natural, plant based colour available in 8 shades and 1 neutral hair treatment, these powders provide a deep, nourishing hair treatment for lustrous, shiny hair.  Safe for damaged hair. Available in a variety of shades: Burgundy, Mahogany, Red, Brown, Ash Brown, Golden Brown, Strawberry Blonde, Swedish Blonde, Neutral Hair Treatment.

 

About Color Fixation: A full hair care range formulated specifically to repair and treat coloured hair including restorative shampoo, restorative conditioner, leave-in conditioner and single application intensive treatment restorative hair mask. Plant-based proteins replenish hair’s natural shine & radiance. Exotic nut butters and plant oils provide natural antioxidant & UV protection from the damaging effects of the sun. The exclusive blend of herbs and fruit extracts works to keep colour true longer and restore and nourish damaged hair.


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