Saturday 16 November 2013

Ukrainian Style Edit

Ukrainian Style Edit

Ukraine is a country in which it's increasingly difficult to get noticed, especially when you're lacking in funds. Ukrainian Style Edit is a publication for fashion industry professionals and enthusiasts that aims to bring together and maintain a concrete fashion industry in Ukraine, particularly in Kiev, and help its designers, photographers and stylists to hit the global market, securing growth and a future. The publication will feature 100% Ukrainebased designers, brands and talent, and will be available globally, from London to New York, Kiev to Paris. Our aim is to raise awareness of the new, exciting fashion industry that's continuously developing in Ukraine.

Ukrainian Style Edit will be published biannually for Spring/Summer and Autumn/Winter, and will feature the seasonal collections of Ukrainian designers, editorials, interviews, events, and industry news. The funds raised through the publication’s Kickstarter campaign will cover the launch of the publication, such as any website design costs, and the first issue's production costs, such as printing and paying its team of photographers, stylists, graphic designers and writers for their time, effort and support. Funds will also be put into advertising to get the word out there about Ukrainian Style Edit in its first few months. Any funds left over from the first issue will then contribute to the production of its second issue.

In working with Londonbased fashion and art communications agency Caption PR, the aim is to get a copy of Ukrainian Style Edit in the hands of every top fashion/style/shopping editor, stylist, journalist and blogger each season. Ukrainian Style Edit will be pushed as a seasonal tool for industry professionals; a hub ofcreativity and a reference to Ukraine's fashion industry and its continuous development.

Ukrainian Style Edit is a noncommercial venture and will be available to pickup free of charge. Its only aim is to push the Ukrainian fashion industry forward in a creative, knowledgeable and visually appealing way, in hope that Ukraine, particularly Kiev, will one day be up there with London, Paris and New York.

You can contribute to Ukrainian Style Edit’s Kickstarter campaign at http://kck.st/1aCEEua

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