Tuesday 1 October 2013

Burberry Travel Tailoring





Burberry has been synonymous with innovation since Thomas Burberry invented gabardine - The lightweight, breathable and weatherproof material developed in 1879 for the iconic trench coat and still used today.  This invention revolutionised the way that rainwear was designed and soon became synonymous with the brand. So much so that in the early 1900s 'the Burberry' was registered as its trademark. This October, building on the foundations of innovation, craftsmanship and functional design, Burberry will be launching Travel Tailoring.  

Based on an effortless approach to gentleman's dressing Travel Tailoring is constructed to allow and encourage movement. The innovation behind Travel Tailoring lies in the internal structure and memory of the fabrics. The lightweight and comfortable fabric follows the movement of the body providing a slim, classic silhouette, while allowing for increased movement and flexibility. An innovative, motion canvas construction with fewer internal components creates a lightweight and non-restrictive suit that still maintains its structure.  Most notably the chest canvas and shoulders contain no wadding and fewer layers while traditionally used horsehair canvassing extends to the shoulder, anchoring the jackets' shape and creating a sharp silhouette. 




Travel Tailoring is also created with naturally flexible fabric. The suit is made from an innovative 100% wool cloth developed in Biella, in Italy, an area renowned for its heritage in luxury frabric. The yarn is a fine Merino wool that is particularly long and reduces creasing and lines. The yarn is woven in a 'spring-like' strcuture on an extra large loom setting producing a fabric with a unique and inbuilt stretch. The cloth has a similar elasticity as elastane but unlike elastane it does not slacken at areas of strain or crease such as the elbows or knees.

The fabric, structure and design all combine to create a suit that is comfortable, flexible while maintaining a strong sartorial structure, an essential for the modern man.

Travel Tailoring is available in signature Burberry Tailoring Slim Fit in the traditional navy, mid grey, mid grey melange and dark grey melange colour palette. With prices starting from £1,195 the suit can be made in a variety of patterns such as Herringbone and Prince of Wales check.












Images courtesy of Burberry 

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